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Journal of Dairy Science Vol. 77 No. 3 703-707
© 1994 by American Dairy Science Association ®
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Consumer Acceptability of Milk from Cows Treated with Bovine Somatotropin

John A. Fox 1, Dermot J. Hayes 1, James B. Kliebenstein 1, and Jason F. Shogren 2

1 Department of Economics, Iowa State University, Ames 50011
2 School of Forestry and Environmental Studies, Yale University, New Haven, CT 06511

Experimental auction markets were used to investigate the acceptability to undergraduate students of milk from cows treated with bST. The auction market was used to elicit willingness of participants to pay to exchange "bST milk" for "normal" milk when given repeated market participation. The results suggest that more than 60% of participants would purchase milk from cows treated with bST at economically feasible discounts.

Key Words: bovine somatotropin • consumer acceptability

Submitted on May 24, 1993
Accepted on October 18, 1993






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Copyright © 1994 by the American Dairy Science Association ®.