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Department Veterinary and Animal Science, University of Massachusetts, Amherst 01003
ABSTRACT
Good communication uses more than one sense effectively. The sense having the greatest impact is sight, and good visuals can enhance a speaker's effectiveness greatly. One of the most effective of these is a well-prepared transparency. The transparency is also adaptable for answering specific questions. Presented here are ideas and illustrations on how the story of dairy cattle genetics can be told. Color is a most effective way to illustrate points and show contrast. To make points effective, special efforts must be made to use different approaches in a clear, understanding way.
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