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Marketing Milk of Variable Composition

Federal Milk Market Administrator, Denver, Colorado 80222

ABSTRACT

Introduction

Much attention has been directed toward the nonfat solids of milk in recent years. There are still some people, however, who believe this is unwarranted. Several points of view have been urged upon the industry by those who believe the attention to nonfat solids is not justified. First, they contend that there is a minimum of variability in the solids content of raw milk and, therefore, little need for concern. Secondly, that not much can be done to adjust production, and such efforts woulds be unrewarding. It is argued also that there is litle or no evidence that consumers will pay more for fluid milk containing higher solids.

If these statements were true, there is still good economic reason for interest in standardization of nonfat solids in fluid milk and for increased attention to the utilization and marketing of solids otherwise. However, they are not entirely true.

Some of the data relied on to show lack of variability in solids in milk represent herd or plant averages.