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There is a great concern in the dairy industry regarding the significant downward trends in consumption of fluid whole milk, milk fat, and some other milk products. At the same time sales of fluid skimmilks and cheeses have increased, giving support for consideration of the nonfat components in pricing. The following chart tells the story for the last decade.
There is concern as to unknown variation in the composition of milk products offered consumers, and consequently the possible adverse effects on consumer acceptability, nutritionally and organoleptically.
Charge to the committee. To study dairy product consumption trends and to recommend what course of action should be followed to correct and to improve them.
Work of the committee. The committee has studied these problems in depth. Background information was obtained from dairy industry leaders. Additional information is needed:
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