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Nutrition and Health Considerations

Section of Food Science, American Medical Association, Chicago, Illinois 60610

ABSTRACT

One could argue that the sales of imitation milk are too small to cause concern about the product's nutritional effects. On the other hand, there is every indication that the class of foods represented by imitation milk such as fabricated, technically constructed, or altered foods will soon take a significant place in the market.

Paul Fine, a psychologist and marketing consultant to the food industry, has pointed out some trends in U.S. patterns of living. He visualized the evening meal retaining its importance in family life for some time, but breakfast and lunch continuing to decline in social significance. Even those foods currently acceptable to the housewife for the evening meal include more and more convenience, snack, and fabricated products. The conventional foods such as fancy meat dishes, raw salads, homemade vegetable dishes, and homemade desserts are increasingly relegated to special occasions. Yet, consumer research reveals a widespread distrust of the food industry.