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Industrial View of Imitation Milk Products

Pet Incorporated, St. Louis, Missouri

ABSTRACT

Dr. Weckel, members, and friends of the Dairy Industry, it is a pleasure to speak with you today concerning substitutes for milk and milk products. I believe in the future of dairying as a vital part of an essential food industry. For this reason, I urge you to study this subject in depth and summon your utmost wisdom in considering what action or reaction to take on the issues before us. My remarks will ignore many aspects of the subject, in order to reflect more clearly some of the basic reasons why food manufacturers see long-range opportunities along with the many problems created by milk substitutes.

Any industry must be competitive to survive in a free-enterprise system. Lower price is meaningful to consumers, especially when competing products provide about the same degree of satisfaction to the user. In our modern marketing system, one must evaluate a new product by deciding about how much consumers will pay for the goods or services provided.

¹ Present address: Department of Food Science and Nutrition, University of Missouri-Columbia, Columbia 65201.