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New Dairy Product Development¹

Eastern Utilization Research and Development Division, ARS, USDA, Washington, D.C. 20250

ABSTRACT

Introduction

During the last 50 years research on the development of new dairy products has been carried out under Federal and State auspices as funds would permit. New product development work has also been conducted by industry, especially the larger companies that have established research laboratories. Much information has been developed on utilization of milk and on the making of new products, but more than new product research is needed. The production and marketing of a new product is a two-step process. The first step involves research to produce a prototype; the second step is concerned with getting the product into the hands of the consumer.

Research to develop a new product must start with a concept of the product to be created. The concept should be studied and tested to determine whether the product can be produced successfully, then whether the economics of production may be favorable, and whether there will be success in marketing it.

¹ Presented before the joint convention of the Illinois-Indiana Dairy Products Associations, April 21, 1969, French Lick, Indiana.