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Dairy Beef

Dairy Beef in the Packing Industry

Oscar Mayer and Company, Madison, Wisconsin

ABSTRACT

To discuss the importance of dairy beef to the packing industry, we should first review the importance and acceptance of beef as an American food.

Consumers have shown a real preference for beef, particularly in recent years. Consumption increased from approximately 65 lb per capita in the late 1940's to between 80 and 85 lb per capita in the 1950's, to 90 lb in 1962, 85 lb in 1963, and probably will be approximately 100 lb per capita in 1964.

Let us look for some of the factors which have caused this spectacular rise in beef consumption. Two of the main influences have been the high consumer purchasing power and the increased population since World War II. American consumers have also shown a preference for beef for its eating quality and because they believe beef represents an excellent source of lean meat. Lastly, the meat industry, farmer through retailer, has done an outstanding job of making available a large supply of improved quality beef at the retail level.