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Animal Husbandry Research Division, USDA, Beltsville, Maryland
ABSTRACT
In all countries in which beef is eaten, consumer demand is increasing. This is mainly caused by rising standards of living and rapid increases in population. The result is a new outlook on meat production within countries and changes in trade relationships on an international basis. For example, in the United States, imports of beef have increased 100% in the last ten years. In 1963, 10.7% of the total beef consumption was from imported meat which came mainly from New Zealand and Australia.
With increased consumer demand there is also a pronounced change in consumer preference, this being towards lean meat and away from fat. Grading standards of the past have become outmoded. In many instances they are ignored and by-passed by meat buyers. Tenderness comes next to leanness in consumer preference and this, with the emphasis it gives to production of beef at younger ages, fits in well with the economics of production.
1 Presented at the 59th Annual Meeting of the American Dairy Science Association, Joint Extension and Production Sections, University of Arizona, Tucson, Arizona, June, 1964.
2 Much of the information in this paper was supplied by Dr. Joseph Edwards, Director of Breeding and Production, Milk Marketing Board of England and Wales, who gave a similar presentation at the European Association for animal production sumposium on meate production by dairy cattle, Rome, Italy, August 31, 1963.
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