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Department of Dairy Science, University of Illinois, Urbana
ABSTRACT
Management, by definition, is the judicious use of means to accomplish an end. It can further be defined as doing many small things well.
Today's efficient dairyman must blend a program of selective artificial breeding, with skillful economical feeding, to produce a nutritious, high-quality milk and he must be knowledgeable in marketing this product. No other agricultural product has as many problems prior to or following its twice-daily harvest.
Fortunately, there is at least one good news item for the dairy industry in that the per capita consumption of milk did not decline this past year as it did during the 1940–1961 era. This previous 22-yr decline amounted to 22% (2).
Since the costs of milk production in the Middle West are considerably below those of any other part of this country, there is a large volume of milk produced in this region. Milk is sold cheaply, whether or not it is produced cheaply.
1 Presented before the Annual Meeting of the Northern Illinois Breeding Cooperative, Hampshire, Illinois, March 9, 1963.
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