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Department of Agricultural Economics, University of Arizona, Tucson
ABSTRACT
In summary, certain work is cut out for the dairy industry. First, we must realize that a production and marketing problem exists and more trouble looms ahead if nothing is done. Secondly, the emphasis must be taken off fat. This, of course, cannot be done overnight, but excuses for inaction should be scrutinized carefully. In merchandising programs, particularly, protein should be pushed. Thirdly, all levels of governmental action need to be studied from the standpoint of the over-all milk industries of the United States. This includes a look at foreign production and consumption and international trade problems in milk and milk products. Some good research is in progress, but several areas are not being touched, and others only lightly. I am convinced that progress can be made in resolving some of these problems.
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