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What Lies Ahead for Federal Milk Marketing Orders: Objectives and Means

ABSTRACT

Only a very brave man—or, rather, a very foolhardy man—would dare to say: "This is what lies ahead for Federal Milk Marketing Orders." Modern science and technology and American business enterprise are dynamic and political tides too erratic to permit a specific prophecy. But admitting all this, any thoughtful student of the origins and evolution of milk marketing orders, so well outlined by Mr. Swantz, should be able to make a few useful generalizations. I hope I can qualify as a thoughtful student of the economic area in which milk marketing orders have their setting—from my doctoral dissertation 48 years ago, Market Mechanism As a Factor in Price Determination, down to my part in the report of the Federal Milk Order Study Committee, released on May 1, 1962. On this basis, I shall put forth what seem to me to be the major alternatives that lie ahead for this important and complex marketing institution.