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Trends in Dairy Products Merchandising and Their Impact on the Dairy Industry

Olsen Publications, Milwaukee, Wisconsin

ABSTRACT

Any consideration of Trends in Dairy Products Merchandising and Their Impact on the Dairy Industry immediately poses a question similar to the classic problem, "Whieh came first, the chicken or the egg?"

My assigned topic similarly raises the question of whether it is merchandising trends which affect the dairy industry, or whether it is trends or changes in all industry, including the dairy industry, which determine methods of merchandising.

Whichever came first, there is little doubt that an evolution is taking place in dairy products merchandising. At the same time we are also experiencing an evolution in all industry, as well as in the dairy industry, which is markedly influencing our merchandising efforts.

Accepting the fact that we are in an eruption of change, let us review briefly just what is happening, and what we in the dairy industry might do about it.

Of all the current upheavals in the dairy industry, probably none is upsetting traditional ways of doing business more than the steadily increasing concentration of dairy products sales through a declining number of giant supermarket chains.