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Dairy Department, University of Georgia, Athens
ABSTRACT
The greatest asset of any dairy plant is its personnel. Of even greater value than the name and reputation of the company is the organization that made the name and reputation for the company. Few people, other than those in top managerial positions, realize that their organization has no corner on the market when it comes to the purchase of raw products, supplies and materials, equipment or even the construction of a building. All physical assets of a company can be duplicated by anyone who may desire an organization with the same physical features as that owned by someone else. Consequently, the only item a plant has about which it can really boast is its personnel.
Recently, I was in a plant that prints a guarantee on the side of its milk carton giving the consumer assurance that the contents of the package will keep for at least ten days.
1 Presented to the Dairy Manufacturing Extension Section at the 55th Annual Meeting of the American Dairy Science Association, June, 1960.
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