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Testing Methods and Marketing Aspects of Protein vs. Solids-Not-Fat

Department of Dairy Industry, Cornell University, Ithaca, New York

ABSTRACT

CHANGING TIMES

Students are sometimes told that changes are natural and inevitable—that we should not consider change as a calamity but as an opportunity. Changes may become calamities for those who oppose them, but they present opportunities for those who look ahead and prepare for them. All this can be illustrated with examples.

The Dairy Industry has experienced many changes. Let us examine one change which is occurring now, and consider what adjustments should be made to profit by the opportunity it offers. What should we do when people put skimmilk instead of cream on the dining table? The per capita consumption of cream has decreased 30% in the last 15 yr. The consumption of skim is increasing rapidly. Everybody does not yet have a chance to buy skimmilk but, in the women's dormitories at Cornell University, the future housewives can choose between half-pint cartons of white milk, chocolate milk, or skimmilk.