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New Packaging Methods and Their Value¹

National Butter and Cheese Department, The Great Atlantic and Pacific Tea Co. Chicago, Illinois

ABSTRACT

The subject "New Packaging Methods and Their Value" is one of such latitude that it is difficult to know exactly where to start and where to stop. Some of the packages in today's market were introduced 25 to 30 years ago and are still highly rated. Since then, many have appeared and disappeared, with new ones entering the market each day. In fact, we have been advised that some 200 store items are offered to the average grocery chain each week, the majority of which are in packaged form. What may be old to some observers may be comparatively new to others. Therefore, it would seem logical that we review briefly certain developments of merchandising and packaging, of both butter and cheese, so that we may have a common background for discussion of their value and may consider the packaging future.

Before introduction of self-service in grocery stores, butter was a regular item on the shopper's list.

¹ Presented at the 24th Annual Dairy Technology Conference, The Ohio State University, February 5, 1957.