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Merchandising Dairy Products

Department of Dairy Industry, Iowa State College, Ames

ABSTRACT

Since 1950, surplus agricultural commodities have constituted an important problem in the United States. When possible solutions to the problem are discussed, the dairy industry is frequently referred to as being a good example of what may be done by an industry toward solving its own problem. For nearly 20 years the industry has been organized to carry out through the support of producers a program of advertising promotion and merchandising. For more than 40 years the industry through contributions from all segments has conducted a national educational program to acquaint people of all ages with the nutritional value of dairy products. Much of this work has been through schools. The educational agency serves admirably as an intermediate between research and merchandising. It effectively backs up the merchandising program carried on through collective industry efforts as well as private advertising carried on by individual firms and corporations.

Although these collective educational and merchandising efforts are younger than the American Dairy Science Association, the greatest assistance rendered merchandising efforts by members of the A.D.S.A. antedates the formation of the association.