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Department of Dairy and Food Industries, University of Wisconsin
ABSTRACT
There has been an increasing trend toward more governmental control in business. Public endorsement of this policy was particularly emphatic in the 1932 and subsequent national elections. This philosophy apparently has not changed greatly since that time. Many people in the dairy industry today are convinced that present marketing difficulties had their origin in excessive governmental controls that were exercised during the World War II period. Since some dairy products may be found in almost everyone's diet, the affairs of the dairy industry have always been extremely newsworthy. Since dairy products make up 15 to 30% of the food budget, any change in the price of milk or other dairy products is important to the budget-conscious housewife. Even a moderate number of complaints by housewives can bring about a congressional investigation.
Newspaper readers have been greeted recently by headlines such as this: "Congressional committees to examine increased margins in dairy profits."
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