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Recruitment and Training of College Graduates in the Dairy Industry

Description of a Program That Has Proven to be Successful

Wisconsin College of Agriculture

ABSTRACT

For several decades Carnation Company has been visiting colleges and hiring a limited number of men for training programs in certain areas of organization. In recent years this program has been broadened. For each of the last four years representatives working out of the Los Angeles world headquarters office, supplemented by key men in the divisions, have visited more than 35 colleges at least once a year and interviewed upwards of 1,000 students to recruit 40 to 60 people for ten different trainee assignments.

Training Programs Cover Three Fields

Training programs are in the fields of Sales, Production, and Accounting-Office Management. For the last two years there has also been a concerted employment of junior chemists for laboratory assignments at Carnation's new research center. The on-the-job instruction lasts for from 9 months in one program to 2 years in several others. Five of the programs are in sales, four are in production (manufacturing), and one is in accounting and office management. The sales training breakdown is (1) Sales of Evaporated Milk, U. S. and Canada; (2) Sales of Fresh Milk and Ice Cream; (3) Sales of Farm Feeds (Albers Milling subsidiary) ; (4) Sales of Breakfast Cereals (also Albers); and (5) Sales of Evaporated Milk overseas (General Milk Company affiliate). The production training programs follow the same classification except that milling production embraces both feeds and cereals so there is one less program. The training opportunity in the Accounting-Office Management field is for assignment in the Fresh Milk and Ice Cream Division of Carnation.