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People and Events in the Dairy Science World

Economist Predicts Changes In Consumption of Dairy Products

At a recent conference for dairy store operators held at the University of Illinois, R. W. BARTLETT, professor of agricultural economics at the University, predicted that by 1960 the total milk utilization will be 9.2 per cent greater than it was in 1950. This represents increases of 34 per cent for fluid milk and cream, 45 per cent for cheese, and 117 per cent for dried whole milk. However, these milk utilization gains, according to Bartlett, will be partially offset by reductions of 38 per cent in butter, 16 per cent in evaporated and condensed milk, and 30 per cent in ice cream. On a per capita basis the predicted consumption of the various products in 1960 as compared with 1950 is as follows:

If this prediction of things to come is only 80 per cent correct, those engaged in the butter, evaporated and condensed milk, and ice cream industries will need to make some adjustments in their operations.